Google Sucks - Don't waste your money on Google Adwords
:begin rant:
First off, I now despise Google.
Google is the worst of all the search engines and I can't believe anyone would bother using them. If you type in a keyword, the same old web sites come up month after month after month. It's a self fulfilling prophesy at this point. If you are a web site that is listed in the top 10-20, you will remain in there forever because when the media looks for web sites to write articles on a particular industry they will always use those that pop up first. Therefore, more links in news articles and therefore cementing that web site at the top.
You can bypass Google's search index and pay for a placement via Google adwords. I recommend that anyone who is in a highly competitive area to steer away from Google adwords. I spent almost $20,000 in adwords in 2004 and just about broke even. Although Google will not admit it, people are cheating that system and the ultimate person that pays for it is the web site owner who placed the ad. Everytime someone clicks on an ad, there is a charge for that click. Your competitors can be clicking your ad and having all their friends click through to your ad and charging up your balance so that your balance is cleaned out and thus you are knocked off the list.
Google says they have fraud protection in place, well I doubt that very much. If there are 10 competitors or a bunch of sites using Adsense and they are all clicking your ad to either fuck you over or take your cash, there is no way google can know about it. I don't buy it.
I was getting an extremely low success rate on click throughs using Google adwords. I also noticed that no one in my key word realm ever uses google adwords for more than a few months. A new set of suckers will appear to fill up the spots after a few months and the same 10 web sites appear in the top for free every month - never fails.
To make matters worse, even after paying google $20,000 in advertising costs, my store doesn't appear anywhere in Google's search results. So somewhere I got penalized for perhaps even using adwords. Who knows, maybe they purposely penalize web sites so that you end up using their services. What a fucking a scam. I have about 200 links going to my store, a web site front page mostly made from text, an SEO software that analyzes my page, and I spent countless hours trying to improve my pages...I am no where to be found in Google.
I have been offered services which will "guarantee" me a top listing on Google. Basically there are firms out there that will artificially generate high link counts and create all other stuff to get you a high ranking. In other words, artificially getting you to the top. If this is the path one has to pursue to get on Google's front pages for a particular keyword, then Google's entire directory is a sham. I doubt there are too many web sites that have more content than mine and yet I have no link to my site anywhere in Google.
At least they were nice enough to send me a $5 cheapass gift for the $20,000 I spent with them.
I wouldn't be surprised if there is a class action law suit against Google for their practices using Google adwords. I will gladly join that class action.
I posted this on their message board and one response (not from a google employee) was.... "Google doesnt owe anyone anything, they have no responsibility to list anyone's web site." .....hello dickhead....without us web sites, there would be no google. Google would just be some run of the mill link directory. So, yeah, I do matter. Luckily I am doing quite well in other search engines and also doing my best to obtain traffic WITHOUT these search engine's help.
:end rant:
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